...round the neck of the bottle was a paper label, with the words `DRINK ME' beautifully printed on it in large letters. It was all very well to say `Drink me,' but the wise little Alice was not going to do THAT in a hurry. `No, I'll look first,' she said, `and see whether it's marked "poison" or not'.

Lewis Carroll, «Alice's adventures in Wonderland»


Packaging design is a language of goods, saying to the customer: «BY ME!». It can be either rich or laconic, provocative or restrained, fascinating or unsophisticated. Packaging is a very high-capacity and interesting branch of design that starts from simple label development up to special forms creation.


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