The hallway smelt of boiled cabbage and old rag mats. At one end of it a coloured poster, too large for indoor display, had been tacked to the wall. It depicted simply an enormous face, more than a meter wide: the face of a man of about forty-five, with a heavy black moustache and ruggedly handsome features... On each landing, opposite the lift-shaft, the poster with the enormous face gazed from the wall. It was one of those pictures which are so contrived that the eyes follow you about when you move. BIG BROTHER IS WATCHING YOU, the caption beneath it ran.

George Orwell, «1984»


Outdoor advertising has some features. It’s necessary to find a happy medium between perceptibility and advertisement message comprehension, because you need the advertising to be:

а) not only visible, but noticeable;
b) not only readable, but understandable.

You outdoor advertising is a good investment when it has strong advantages compared to your competitors. This advertising as a powerful communication tool can be a “breakthrough tank” or “fire support” in general advertising campaign or strategy.

We develop and prepress any layouts for outdoor constructions.


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