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There is one invariable factor in every advertising activity – only those advertisers achieve the great success, who work on reasonable and considered plan.

«Ogilvy on Advertising»

COMPLEX ADVERTISING CAMPAIGN

There are only 6 main figures and the 64-cells board in chess. But the set of different combinations is unlimited. Despite considerable progress of the chess’s theory and numerous recommendations, there is no universal recipe how to win a game.

It’s possible to compare chess and advertising campaign. A limited number of tools, alternatives, their combinations and stages turns campaign into the chess duel analog. If you want to win, it’s not enough to know the rules, it’s necessary to be a good tactician, strategist and to have a good combination feeling.

Although we have not chess grandmasters in our team, we can make good moves on our board and lead you to win.

examples

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